Overview
To maintain the integrity of our network and the trust of 27M+ shoppers, Turtles enforces strict quality standards for all partners. We work with category-leading brands and manually review every applicant to ensure a premium customer experience.Brand eligibility
We partner with brands that demonstrate operational excellence and product quality. To join the network, you must meet the following criteria:- Owned Inventory: You must physically hold and control your inventory
- Domestic Fulfillment: Orders must deliver from U.S. facilities within 5-7 days
- Track Record: Verifiable history of strong customer satisfaction and low return rates
- Product Quality: Catalog-wide average rating of 4.5 stars or higher
Product guidelines
Our catalog is curated to ensure safety and brand suitability Restricted categoriesCertain categories require additional documentation and compliance approval:
- Food & Beverage: Perishable and non-perishable goods must meet packaging and expiration standards
- Health & Wellness: Supplements and ingestibles must meet FDA labeling requirements
- Alcohol: Wine and spirits require valid licensure and age-verification workflows
The following items are strictly banned from the network:
- Offensive Materials: Products promoting hate speech, violence, profanity, or discrimination
- Weapons & Combat: Firearms, ammunition, explosives, or related accessories
- Adult Content: Mature and adult content or services, or products that have nudity
- Illegal & Counterfeit: Fake goods, drug paraphernalia, or recalled products
- Medical & Regulated: Prescription medication, medical devices, and professional medical accessories
- Hazardous Goods: Unregulated chemicals, combustible materials, or items deemed non-shippable
Review process
Our Trust & Safety team reviews all submissions to ensure compliance- Brand Applications: Typically reviewed within 3 business days
- New Listings: Typically reviewed within 24 hours